This is perhaps the most frequently asked question among people who come into contact with “Design Systems.” It’s probably the most common, right after “What is a Design System?” ;)

If you prefer to read in Spanish, I originally posted this article en español aquí

It’s not uncommon for people to have heard of Design Systems, or even have worked in a company that uses one, without fully understanding its benefits. After all, the same thing happens with many of the internal solutions in any organisation.

While this should be an easy concept to explain, the truth is there no…


“The official way in which a company designs and develops its digital products. A set of rules, processes and tools that help us make intelligent and coherent decisions.”
That’s my favourite way to describe it

If you prefer to read in Spanish, I originally posted this article en español aquí for anyone who has ever heard of “Components” and “UI kits” but does not quite understand the difference between these and more familiar concepts like “Style Guides” and “Brand Manuals.”

The most important word in this definition is not “design”, which is why I will avoid using the full term…


Thank you Headway for this photo on Unsplash

Over the past few years, I’ve run more than 100 interviews, met great designers from all over the globe working for different types of companies, taken hundreds of notes and gathered valuable insights on how to do interviews. All in all, I’ve learnt a lot.

I often share my experiences with other managers and designers, but I’ve always thought there’s so much to cover I should also write about it and share my ideas. So, here it goes in a single post. …

turo lópez sanabria

DesignOps @ Adevinta

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